Calvert asked me to create a fresh new design and better user experience for their existing iOS and Android apps. My strategy aimed at enhancing a global traveler’s experience across cities in Russia and eastern Europe, the app provides a curated selection of cultural hotspots and insider insights into the best places to shop, eat, explore and enjoy — this content had to be easily accessible and clever suggestions had to be created based on the users interest.

September 20, 2016

The Calvert Journal

UX & UI Design

My approach

The Calvert Journal hosted multiple apps for different cities. This didn't make much sense to me. Why have multiple travel guide apps? Why not have one app that has content offering the user multiple city packages simplifying the experience? This was a key consideration when designing the architecture of the New East Travel Guide. One app to provide content from all the regions covered by Calvert.

All too often travel guides are just a digital version of a printed guide. This guide has been exclusively made so that content is constantly in the fore-front and easily accessible for the user.

Creative director, Calvert 22 Foundation.

Timeless style

What to do next?

The locations and experiences are chosen by The Calvert Journal editorial team in easy-to-use categories: eat, drink, do, see, stay, travel and shop. Navigation was a huge priority for the app for us. I designed the interface so that the location/venue was no more than three clicks away. Extending the very same simplicity of use, integrated within the app is a very useful offline maps feature. Whether you're using mobile data or not, you can still use the offline maps feature and navigate your way to the destination.

Louis Oliver Moody

24 Calvin Street,
Shoreditch, London,
E1 6NJ.