Aida is a multi-concept store that reflects the creative, vibrant area in which they are situated, Shoreditch London. I was commissioned to create a whole new concept for their online presence using methods of minimalism and simplicity with a rich deep identity.

April 12, 2015

eCommerce / Magento

UX & UI Design / Web Development

My approach

Using Google analytics from the previous Aida website, I studied how users interact with their products and what products were sold more than others and why. Using this knowledge to inform decision making during the design process, I designed templates and functionality with the team across the website and implemented this insight into further updates on the main Aida Shoreditch website.

Louis delivered us a brand new look & feel to our shop that speaks perfectly to our culture and what we're about.

Helena Palmer
Founder and CEO — Aida Shoreditch

Unique monthly visitors


Increase in sales


Positive user experience


Louis Oliver Moody

24 Calvin Street,
Shoreditch, London,
E1 6NJ.