# Louis Oliver Moody

Louis Moody is a Lead Design Engineer specializing in Web3 and FinTech. He runs 10M, a product studio for onchain teams.

## About Louis

Louis combines robust utility, intuitive design, and the captivating power of storytelling to create human-centred experiences. He's noticed a gap in the Web3 and FinTech industry — products that are technically powerful but fail to meet user needs. 10M exists to bridge that gap.

Beyond professional work, Louis actively trades across multiple markets as a personal passion, keeping him deeply connected to the end-user experience of financial products.

## What 10M Does

- Product Design — UI/UX for Web3 applications
- Frontend Development — React, Next.js, and blockchain integrations
- Smart Contract Engineering — Solidity development and auditing
- Product Strategy — Roadmaps, positioning, and go-to-market
- User & Market Research — Understanding users and competition
- Brand Identity — Logos, design systems, and visual identity

## Work Experience

### Lindy Labs (Nov 2022 - Present)
Senior Product Designer for blockchain platforms Sandclock and Opus.
- Lead UX research initiatives to uncover user needs and translate discoveries into user-centred prototypes
- Collaborate with smart contract engineers, front-end developers, and product managers
- Enhance product usability and aesthetics while maintaining technical feasibility

### Kraken (July 2022 - Nov 2022)
Senior Product Designer for Digital Asset, Web3 Wallet and NFT Exchange.
- Enhanced Kraken Wallet by designing the user interface and experience
- Developed wireframes, mockups, and interactive prototypes for investor feedback
- Collaborated with user researchers to test and validate designs

### Metalab (Nov 2019 - Jul 2022)
Product Designer at agency working with Loom, Coinbase, Upstox, Tenet, Google.
- Created intuitive, scalable designs for world-class companies
- Championed user needs while aligning with business goals
- Worked collaboratively with developers to ensure designs are implementable

### Octopus Investments (Oct 2017 - Nov 2019)
Product Designer for Fintech investment fund products.
- Led design of Octopus Cash, a smart savings management solution
- Designed interfaces for users to manage savings across multiple accounts
- Developed and tested prototypes with actual users

## Who 10M Works With

Founders building:
- Trading platforms and DEXs
- Real World Asset (RWA) tokenization
- DeFi protocols and yield products
- Wallet and payment solutions

## Products Louis Uses Daily

Trading & Finance: TradingView, Revolut, Wise, Trading212
Crypto: Binance, Kraken, Coinbase, HyperLiquid
Professional: Metaquotes, Trader

## Contact

- Website: louismoody.com
- Email: hello@louismoody.com
- X/Twitter: @10Mxyz
- Instagram: @_louismoody
- Telegram: @louismoody10M
- LinkedIn: louis-oliver-moody-038663171