Money is important. The future is important. Have you ever thought of the future of money and the opportunities there are with innovation in technology? Well I have. I believe pushing the bounds between innovation and tangible design by creating useful and valuable products to empower people to lead better lives.
Gravity is a mobile only banking concept that has experiences you won’t find in an ordinary bank. Using AI, well crafted UX and beautiful UI design. Gravity is the bank of the future.
For a smoother, safer and pretty much funner banking experience, I needed to establish some core guiding principles.
I carefully chose a dominantly black and white colour palette with the exception of harmonious pastels. The font was considered due to its impact across all applications while keeping it easy to read. Being a Google font makes it highly recognisable.
I used my learnings from research and development (we’ll get on to that later) that both served the User Interface and business goals.
I set off to learn about how FinTech (mostly banking software) is challenging the banking system. Money is important, to all of us. I used my learnings to drive this work of creating a brand that both served people with fairness and clarity.
100% of users are people. Focusing on the mindset we share with each other, I created two separate user persona’s based on intuition and assumption. knowing who the people you’re designing for and what they’re about is the best way to create value.
Building scenario's put's the user journey in context. I create multiple scenarios that apply to the person using the product circumstance outside the scope of using the product.
Scenario: Wants to attend Product mangers conference and wants to check if her budget will allow for that.
Scenario: Wants to know where the majority of her money goes and budget her monthly salary.
When I’m creating a new project or product, it’s pretty important that I understand the context of use the user will experience with the product. To help me do that, I create simple user journey maps like this.
Summarising the research and user persona’s, I created multiple empathy maps and developed the following considerations:
Could I create the experience so the user feels in control of thier finances?
People feel in control when they have all the data and information provide in simple and digestable format.
Will people trust a mobile only bank as being safe and secure?
Continous feedback from Gravity to the user recommending suggestions on spending habits.
How will the user maximise their money with powerful integrations?
Teach as well as serve. By letting the user know the power of the app, the user becomes familiar and capable of utilising it’s features.
Sketching ideas, prototyping and testing was the perfect balance creation and reaching the objectives. Sketching helped me create a lot of different versions before reaching the final decision.
The solutions resulted in three different user flows. You can watch the flows/iterations and animations below.
Time is money — and I would have spent a lot to discover the type of data required to make an accurate execution of the user needs and experience. Most of the data collected was discovered on the web such as Monzo, WSJ, Starling Bank, Revolut and Wealth Simple.
Reading loads about people, and money really helped me understand the current state and how people feel about money, banking and finance. But this amount of qualitative data is pretty impractical without the quantitate data to compare it with. As a consequence of this, most of the rationale was based on personal experiences and opinions from publications which led to more assumptions than I'd like to use for designing experience for people.
One thing is clear to me though, that 2019 is most likely to maximise the usage of intelligent machine learning algorithms that provide optimal experiences, which is much more personalised, and the assistants more approachable.