User Experience

A good designer can create something beautiful. A great designer asks do we even need it? When designing the experience and interactions of a product, User Experience design is the focus on getting the user to their desired destination with as little work as possible.

100% of users are people and as a designer, it is important for me to know this and think holistically of the user needs. My main goal? After conducting the user research (who are your customers and what are their needs?) I look at the end of their journey and work backwards, keeping one principle in mind — simplify.

Creating a design where the flow of use from product goes unnoticed is a key goal to my UX strategy.

Information architecture and wireframing

Wireframing and architecting the information for a product is the first and probably on the most important part of my process. There was a time where I believed it was an unnecessary stage and that I could jump right into the UI design. How wrong I was. I discovered that wireframing entirely separates the thinking process and UX considerations from the visual design: it makes thinking much easier and maps the flow of interaction much more clearly.


Based on the data from the user research, user journey and user flow comes a simple prototype. This prototype will help you easily visualise the product and more importantly how people will use it. The prototype is created within an application I use to design called Sketch and then exported to a prototyping tool named InVision.


In my experience, I have come to find that the best way to test the prototype is a two-stage process. First from within, then reach out. By the term within, I'm referring to inside your organisation. How do you and your team feel about your product? Does it have ease of use and reached key parts simply? That being said, there's no need to dwell in too much refinement at this stage for the second stage is the most crucial. Gather your customers and let them test it — this is where the most valuable feedback comes from. With this information, you create a knowledge-focused strategy that makes solving them problems you're facing much easier.

Louis Oliver Moody

24 Calvin Street,
Shoreditch, London,
E1 6NJ.